Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that provides B2B contact data, lead generation tools, and sales automation. It helps sales teams find, engage, and convert prospects efficiently.
Price: Freemium
Description
Apollo.io serves as a comprehensive platform for sales and marketing professionals, offering a vast database of B2B contacts and companies. Its primary function is to enable users to find accurate contact information, including email addresses and phone numbers, for their target prospects. Beyond data, Apollo.io provides powerful tools for outbound sales, such as email sequences, call automation, and meeting scheduling, all integrated within its platform. It helps businesses streamline their lead generation efforts, personalize outreach at scale, and track engagement effectively.
Apollo.io differentiates itself by combining a robust data engine with an extensive suite of sales engagement tools, offering a unified solution that many competitors provide as separate services. This integration aims to improve sales productivity and conversion rates by connecting prospecting, outreach, and analytics.
How to Use
1.Sign up for an Apollo.io account and install the Chrome extension.
2.Use the search filters to find target companies and contacts based on various criteria.
3.Save desired contacts to your lists and reveal their email addresses and phone numbers.
4.Create and launch multi-channel sales sequences (email, calls) directly from the platform.
5.Track engagement metrics for your sequences and optimize your outreach strategy.
Use Cases
B2B contact datalead generationsales automationoutbound salespersonalized outreachengagement trackingprospecting
Pros & Cons
Pros
- Extensive B2B contact database with accurate information.
- Integrated sales engagement and automation tools.
- Powerful search filters for precise lead targeting.
- Seamless CRM integrations.
- Offers a free plan for basic prospecting.
Cons
- Credit-based system can limit heavy usage on lower plans.
- Learning curve for new users due to feature richness.
- Data accuracy, while generally high, can vary for niche contacts.
Pricing
Free Plan:
10,000 free email credits (lifetime)
75 mobile credits (lifetime)
Access to basic search filters and data
Limited email sending and sequencing features
Basic Plan:
Monthly: $59/month
Annually: $49/month (billed annually, saving 17%)
1,000 email credits/month
100 mobile credits/month
Advanced search filters, unlimited email sending, basic sequences
Professional Plan:
Monthly: $99/month
Annually: $79/month (billed annually, saving 20%)
2,000 email credits/month
200 mobile credits/month
A/B testing, advanced reporting, call recordings, custom fields
Organization Plan:
Monthly: $149/month
Annually: $119/month (billed annually, saving 20%)
5,000 email credits/month
500 mobile credits/month
Admin features, custom reports, API access
Enterprise Plan:
Custom pricing (Contact Sales)
Tailored credit limits, dedicated support, advanced security
Free Trial: A comprehensive free plan is available, offering significant lifetime credits
Paid plans are also available for trial via the free plan
Refund Policy: Not explicitly detailed on the pricing page for self-serve plans; typically subscription-based with cancellation options.
FAQs