Later
A visual-first social media management platform specializing in Instagram scheduling and content planning, now supporting multiple platforms.
Price: Freemium
Description
Later began as a dedicated Instagram scheduling tool and has evolved into a comprehensive social media management platform with a strong emphasis on visual content. It helps creators, small businesses, and marketers plan, schedule, and analyze posts across Instagram, Facebook, Pinterest, TikTok, LinkedIn, and X. Later stands out with its visual content calendar, drag-and-drop scheduler, and Linkin.bio feature, making it particularly appealing for brands focused on aesthetics and visual storytelling. Its intuitive interface and focus on visual planning offer a distinct advantage over text-heavy scheduling tools, helping users curate a cohesive online presence.
How to Use
1.Sign up and connect your social media profiles, starting with Instagram for the best visual experience.
2.Upload your media (photos, videos) to the Media Library.
3.Drag and drop media onto the visual calendar to schedule posts.
4.Add captions, hashtags, and tag locations or users, and preview your posts before publishing.
5.Use Linkin.bio to create a clickable landing page from your Instagram feed for driving traffic.
Use Cases
Instagram schedulingTikTok content planningVisual content managementLink-in-bio creationSocial media analyticsMulti-platform publishingContent calendar managementTeam collaboration
Pros & Cons
Pros
- Excellent visual content calendar and planning tools.
- Strong focus on Instagram and TikTok scheduling.
- Includes Linkin.bio feature for driving traffic.
- User-friendly interface, especially for visual creators.
- Generous free plan for basic use.
Cons
- Analytics can be less comprehensive than some competitors.
- Some advanced features are limited to higher-tier plans.
- May not be ideal for text-heavy content strategies.
Pricing
Free Plan: Includes 1 social set (1 profile per platform), 1 user, 10 posts/profile/month, Linkin.bio
Starter Plan: $25/month ($18/month billed annually)
Includes 1 social set, 1 user, 30 posts/profile/month, best time to post, basic analytics, Linkin.bio
Growth Plan: $45/month ($40/month billed annually)
Includes 1 social set, 3 users, 100 posts/profile/month, all Starter features, advanced analytics, Instagram Stories scheduling
Advanced Plan: $80/month ($80/month billed annually)
Includes 1 social set, 6 users, unlimited posts/profile/month, all Growth features, Creator Studio, priority support
Free Trial: 14-day free trial available for paid plans
Refund Policy: Not explicitly stated, but typically pro-rata refunds for annual plans if cancelled early.
FAQs