Meltwater
Meltwater is an AI-powered media intelligence platform for media monitoring, social listening, and influencer management.
Price: Premium
Description
Meltwater provides comprehensive media intelligence solutions, enabling businesses to track online conversations, monitor news coverage, analyze social media trends, and identify key influencers. Its AI capabilities power sentiment analysis, trend detection, and predictive insights across a vast array of global sources, including news articles, blogs, forums, and social media platforms. Meltwater targets PR professionals, marketing teams, and communication specialists who need to understand their brand's perception, manage reputation, and measure campaign effectiveness. It distinguishes itself by offering a unified platform for both traditional and social media monitoring, coupled with robust analytics and reporting tools that help users make data-driven communication strategies.
How to Use
1.Set up your Meltwater account and define keywords, brands, competitors, and topics you wish to monitor.
2.The platform's AI continuously scans millions of sources across news, social media, and broadcast for mentions related to your defined terms.
3.Access the dashboard to view real-time data, sentiment analysis, key trends, and media coverage.
4.Use the influencer identification tools to discover relevant voices and manage outreach campaigns.
5.Generate custom reports to measure PR and marketing campaign performance, track reputation, and identify opportunities or threats.
Use Cases
Brand reputation managementCompetitive intelligence and market analysisPR campaign measurement and optimizationSocial media trend monitoringInfluencer marketing identification and engagementCrisis management and early warning detection
Pros & Cons
Pros
- Comprehensive coverage of traditional and social media sources globally.
- AI-powered sentiment analysis and trend detection for deeper insights.
- Robust analytics and customizable reporting features.
- Integrated influencer identification and outreach tools.
- Helps in proactive reputation management and crisis communication.
Cons
- Can be a significant investment, primarily targeting larger businesses and agencies.
- Learning curve to fully utilize all advanced features and customize dashboards.
- Accuracy of AI sentiment analysis can vary with nuanced language or specific contexts.
- Requires continuous monitoring and adjustment of search queries for optimal results.
Pricing
Pricing is enterprise-grade and customized based on data volume, features, user licenses, and geographic coverage
Free trial: Not publicly advertised, typically requires a demo or direct consultation.
FAQs
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