Snapchat

Snapchat is a mobile messaging and social media application that allows users to send photos and videos (called 'Snaps') that vanish after a short viewing period. Its core features include ephemeral messaging, creative augmented reality (AR) lenses and filters, and 'Stories' which are collections of Snaps visible for 24 hours. Snapchat primarily targets a younger demographic, offering a fun and immediate way to communicate and share experiences. It differentiates itself through its emphasis on visual communication, playful AR experiences, and the transient nature of its content, which encourages more authentic and spontaneous interactions. Snapchat heavily uses AI for its AR filters, image recognition, and content recommendation algorithms.