Brandwatch
Brandwatch is a leading consumer intelligence platform that uses AI to analyze billions of online conversations and data points to provide deep insights into consumer trends, brand perception, and market shifts. It helps businesses understand their audience and market.
Price: Premium
Description
Brandwatch is a comprehensive consumer intelligence platform that empowers brands to understand what people are saying about them, their competitors, and their industry across the entire internet. It leverages advanced AI and machine learning to collect and analyze vast amounts of data from social media, news sites, blogs, forums, and more. This platform provides insights into brand sentiment, emerging trends, audience demographics, influencer identification, and crisis management.
Brandwatch stands out by offering a powerful combination of data breadth, analytical depth, and customizable dashboards, allowing businesses to make data-driven decisions regarding marketing strategy, product development, and customer engagement. It helps companies monitor their online reputation, identify market opportunities, and react to consumer conversations in real-time.
How to Use
1.Set up your Brandwatch account and define queries for your brand, competitors, and relevant topics.
2.Brandwatch's AI collects and analyzes billions of online mentions and data points.
3.Explore customizable dashboards and reports to visualize sentiment, trends, and audience insights.
4.Set up real-time alerts for critical mentions or sudden shifts in conversation.
5.Use the insights to inform marketing campaigns, product strategy, crisis management, and customer service.
Use Cases
consumer intelligencesocial listeningbrand monitoringtrend analysisreputation managementcrisis managementmarket research
Pros & Cons
Pros
- Comprehensive monitoring of online conversations and consumer sentiment.
- Powerful AI and NLP for deep data analysis.
- Customizable dashboards and reports for actionable insights.
- Excellent for brand reputation management and crisis detection.
- Identifies emerging trends and audience demographics.
Cons
- Premium pricing, often requiring a significant investment.
- Can have a steep learning curve due to its extensive features.
- Requires careful query setup to ensure accurate data collection.
Pricing
Plans: Brandwatch offers custom solutions tailored to business size and needs, typically including:
Consumer Research: Core social listening and trend analysis
Social Media Management: Integration with publishing and engagement tools
Influencer Marketing: For identifying and managing influencers
Reputation Management: For crisis detection and brand health
Pricing Model: Custom (Contact Sales)
Pricing is not publicly available and is determined based on factors like the volume of data queried, number of users, features required, and contract length
Typically billed annually
Usage Limits: Based on "mentions," "queries," and "users," which are negotiated
Free Trial: Offers personalized demos and proof-of-concept engagements rather than a standard free trial
Refund Policy: Not publicly stated; generally part of a negotiated enterprise contract
Notes: Requires contacting sales for a custom quote.
FAQs