Clearbit
Clearbit is a marketing data and intelligence platform that enriches customer data, identifies website visitors, and helps businesses personalize marketing and sales efforts. It provides a comprehensive view of customers and prospects.
Price: Premium
Description
Clearbit offers a suite of B2B data products designed to help sales and marketing teams understand their customers and prospects better. Its core offerings include Data Enrichment, which adds over 100 data points to existing contact and company records, and Reveal, which identifies companies visiting a website even before they fill out a form. Clearbit also provides Prospector for lead generation, and Advertising for audience targeting. By integrating with CRMs, marketing automation platforms, and sales tools, Clearbit enables businesses to personalize their messaging, qualify leads more accurately, and build targeted audiences.
It stands out by providing a deep, real-time understanding of who customers are, allowing for more intelligent and automated go-to-market strategies that are tailored to individual buyer journeys.
How to Use
1.Sign up for Clearbit and integrate it with your CRM (e.g., Salesforce) or marketing automation platform.
2.Use Data Enrichment to automatically add firmographic and technographic data to your existing leads and contacts.
3.Implement Clearbit Reveal on your website to identify anonymous company visitors.
4.Utilize Clearbit Prospector to search for new leads based on detailed criteria.
5.Segment your audience and personalize website content or ad campaigns based on enriched data.
Use Cases
data enrichmentwebsite visitor identificationlead scoringaudience segmentationpersonalized marketingsales outreachlead generation
Pros & Cons
Pros
- Comprehensive data enrichment for existing records.
- Identifies anonymous website visitors (Clearbit Reveal).
- Powerful for lead scoring and audience segmentation.
- Seamless integration with major CRMs and marketing platforms.
- Helps personalize marketing and sales outreach effectively.
Cons
- Pricing can be complex and expensive for smaller businesses.
- Primarily focused on B2B, less useful for B2C companies.
- Requires technical setup for full integration and utilization.
Pricing
Plans: Clearbit offers several products, often bundled or customized:
Enrichment: For existing customer data
Reveal: For identifying website visitors
Prospector: For finding new leads
Advertising: For audience targeting
Pricing Model: Custom (Contact Sales)
Pricing is not publicly disclosed and is tailored based on the specific products used, data volume, number of API calls, website traffic, and number of users
Typically billed annually
Usage Limits: Based on API calls, monthly unique website visitors, or number of records enriched/prospected
These are negotiated
Free Trial: Offers a free trial for some features (e.g., Clearbit Connect Chrome extension) and personalized demos for core products
Refund Policy: Not publicly stated; generally part of a negotiated enterprise contract
Notes: Requires contacting sales for a custom quote.
FAQs