Drift
A conversational marketing and sales platform that uses AI-powered chatbots to engage website visitors and qualify leads in real-time.
Price: Freemium
Description
Drift is a leading conversational marketing and sales platform designed to help businesses connect with their website visitors instantly, qualify leads, and close deals faster. It uses AI-powered chatbots to engage visitors 24/7, answer common questions, route conversations to the right sales reps, and book meetings. Drift integrates with CRM systems and other marketing tools, allowing for personalized interactions based on visitor data and behavior. Its unique value lies in transforming passive website visits into active conversations, accelerating the sales cycle and improving customer experience beyond traditional forms and static web pages.
How to Use
1.Install the Drift widget on your website by adding a small code snippet.
2.Configure AI chatbots with conversation flows to answer FAQs, qualify leads, and gather visitor information.
3.Set up rules to route qualified leads to your sales team for live chat or automated meeting booking.
4.Monitor conversations and analyze chatbot performance through the Drift dashboard, tracking engagement and conversions.
5.Continuously optimize chatbot scripts and routing rules based on performance data and customer feedback.
Use Cases
Website lead generation and qualificationSales meeting booking automationCustomer support automation (FAQs)Personalized website experiencesAccount-based marketing (ABM) engagementReal-time customer engagement
Pros & Cons
Pros
- Real-time lead qualification and instant engagement with website visitors.
- AI-powered chatbots available 24/7 to handle inquiries and route leads.
- Seamless integration with CRM and marketing automation tools.
- Accelerates sales cycles and improves conversion rates.
- Provides valuable insights into visitor behavior and conversation trends.
Cons
- Can be expensive for smaller businesses or those with limited budgets.
- Requires ongoing optimization of chatbot flows and content for best results.
- Over-reliance on bots can sometimes frustrate users if conversations are not well-designed or relevant.
Pricing
Free trial: 14-day free trial available for some plans
A limited free plan is also available for basic features
Paid plans: Pricing is custom, based on features, usage, and number of seats, typically starting with 'Premium,' 'Advanced,' and 'Enterprise' tiers
Requires contacting sales.
FAQs
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