Latitude
A platform for collecting, analyzing, and acting on customer feedback, particularly through NPS surveys.
Price: Freemium
Description
Latitude is a comprehensive customer feedback management platform designed to help businesses understand and improve customer satisfaction and loyalty. It specializes in Net Promoter Score (NPS) surveys, allowing companies to easily deploy, collect, and analyze customer feedback data. Beyond just scores, Latitude provides tools for sentiment analysis and feedback categorization, enabling product managers, customer success teams, and marketers to identify key pain points, prioritize product improvements, and close the feedback loop effectively. By offering actionable insights from customer sentiment, Latitude helps businesses foster stronger customer relationships and drive product-led growth, differentiating itself through its focus on deep feedback analysis and integration capabilities.
How to Use
1.Sign up for a Latitude account and connect your data sources or CRM.
2.Create a new NPS survey or feedback form using customizable templates.
3.Distribute the survey to your customer base via email, in-app, or website widgets.
4.Collect and analyze responses using Latitude's dashboard, which provides sentiment analysis and trend reporting.
5.Take action on insights by creating tasks, assigning feedback, and closing the loop with customers.
Use Cases
Measuring Net Promoter Score (NPS)Collecting customer feedback efficientlyIdentifying customer pain points and satisfaction driversPrioritizing product development based on feedbackImproving customer retention and loyalty programs
Pros & Cons
Pros
- Streamlines NPS and customer feedback collection.
- Provides actionable insights through sentiment analysis.
- Helps improve customer satisfaction and loyalty.
- Easy to set up and customize surveys.
- Integrates with popular CRM and productivity tools.
Cons
- Primarily focused on NPS, may have limited scope for other survey types.
- Advanced analytics and integrations might be restricted to higher-tier plans.
- Requires active management to effectively close the feedback loop.
Pricing
Free trial: Available for a limited period or number of responses
Paid plans: Subscription-based, offering increased response limits, advanced features, and priority support; pricing details available upon inquiry or on their website.
FAQs
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