RealEye.io
RealEye.io is an AI-powered online webcam eye-tracking platform that helps businesses analyze user attention and engagement on digital content.
Price: Freemium
Description
This tool offers insights into how users interact with websites, ads, designs, and videos by tracking their eye movements through a standard webcam. It targets UX/UI designers, marketers, researchers, and product teams who want to optimize their digital assets for maximum impact. Users can upload their content, recruit participants, and RealEye.io's AI processes webcam footage to generate heatmaps, gaze plots, and other visual analytics showing where attention is focused. This provides actionable data to improve content effectiveness.
RealEye.io stands out by providing an accessible, scalable, and affordable alternative to traditional lab-based eye-tracking. It allows for remote testing and quick feedback on visual engagement, democratizing eye-tracking research. This enables businesses to gain valuable insights into user behavior without the high costs and logistical challenges of specialized hardware.
How to Use
1.Sign up for a RealEye.io account.
2.Upload the digital content you want to test (e.g., website URL, image, video).
3.Recruit participants and share the unique test link with them.
4.Participants complete the eye-tracking test using their webcam.
5.RealEye.io's AI processes the webcam data.
6.Review the generated heatmaps, gaze plots, and other analytical reports to understand user attention.
Use Cases
Website UX optimizationA/B testing of ad creativesPackage design evaluationVideo content analysisAcademic research on visual perceptionUser behavior studiesMarketing campaign effectiveness
Pros & Cons
Pros
- Affordable and scalable alternative to traditional eye-tracking
- Provides valuable insights into user attention and engagement
- Easy to set up and conduct remote user studies
- Generates clear visual analytics like heatmaps and gaze plots
- Useful for optimizing website UX, ad creatives, and content
Cons
- Accuracy can be influenced by webcam quality, lighting, and user movement
- Requires participant consent and a reliable internet connection
- May not capture nuanced cognitive processes beyond visual attention
Pricing
Free trial: Available, often with a limited number of participants or test duration
Paid plans: Subscription-based, determined by the number of participants, test duration, and advanced features.
FAQs
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