UserTesting
UserTesting is an on-demand human insight platform that enables businesses to gather feedback from real target users on their websites, apps, and prototypes. It provides video recordings and written responses of users completing tasks.
Price: Premium
Categories:AI Market Research ToolsMost Useful AI Tools
Description
UserTesting empowers companies to understand how real people interact with their products, services, and digital experiences. The platform allows researchers, product managers, and UX designers to create custom tests, specify their target audience, and receive video recordings of users speaking their thoughts aloud as they complete tasks. This "think-aloud" methodology provides rich qualitative insights into user behavior, pain points, and preferences.
UserTesting offers a global network of diverse participants, advanced targeting options, and tools for analysis and sharing insights. It stands out by providing rapid access to human feedback at scale, helping teams identify usability issues, validate ideas, and make user-centered design decisions quickly. The platform aims to reduce guesswork and accelerate product development cycles by bringing the voice of the customer directly to the design process.
How to Use
1.Create an account and define your target audience using demographic and psychographic filters.
2.Design a test plan with specific tasks and questions for participants to complete.
3.Launch the test; UserTesting recruits participants from its panel.
4.Receive video recordings of users interacting with your product, speaking their thoughts aloud.
5.Analyze the feedback, identify insights, and share findings with your team.
Use Cases
user experience researchusability testingprototype testingcustomer feedbackproduct developmentdesign validation
Pros & Cons
Pros
- Provides rich qualitative insights through video recordings of user sessions.
- Rapid access to a diverse global panel of target users.
- Highly customizable test plans and audience targeting.
- Supports testing of websites, apps, prototypes, and concepts.
- Helps validate design decisions and identify usability issues quickly.
Cons
- Pricing is not transparently listed online and can be expensive.
- Requires careful test design to get actionable insights.
- Qualitative data can be time-consuming to analyze for large studies.
Pricing
Plans: UserTesting offers custom plans tailored to business needs
They typically structure plans around:
Individual/Small Team: For occasional testing
Mid-Market: For growing teams with more frequent testing needs
Enterprise: For large organizations with complex, ongoing research requirements
Pricing Model: Custom (Contact Sales)
Pricing is not publicly disclosed and depends on factors such as the number of user tests, participant demographics, advanced features, number of seats, and contract length
Typically billed annually
Usage Limits: Based on the number of "tests" or "studies" conducted, and the number of participants per test
Free Trial: Offers a demo to experience the platform, but a full free trial for actual testing is not publicly advertised; typically requires contacting sales
Refund Policy: Not publicly stated; generally part of a negotiated contract
Notes: Requires contacting sales for a custom quote.
FAQs