ZoomInfo
ZoomInfo is a leading B2B intelligence platform that provides comprehensive contact and company data, sales engagement tools, and go-to-market solutions. It empowers sales, marketing, and recruiting teams with actionable insights.
Price: Premium
Description
ZoomInfo delivers a vast and accurate database of B2B contact and company information, including email addresses, direct dial phone numbers, company firmographics, technographics, and intent signals. It is designed for businesses looking to identify, engage, and convert ideal customer profiles more effectively. Beyond data, ZoomInfo offers a suite of integrated tools for sales engagement, such as email automation, conversational intelligence, and website visitor tracking. It helps sales teams prioritize leads with high buying intent, personalize outreach, and optimize their go-to-market strategies.
ZoomInfo distinguishes itself through the breadth and depth of its data, its proprietary data collection methods, and the comprehensive integration of sales and marketing tools, making it a powerful, all-in-one platform for revenue teams.
How to Use
1.Log in to your ZoomInfo account and use the search filters to define your target audience.
2.Search for companies or contacts based on criteria like industry, revenue, job title, or technology used.
3.Export contact information, including emails and phone numbers, to your CRM or sales outreach tool.
4.Utilize intent data to identify companies actively researching solutions like yours.
5.Leverage engagement tools for automated outreach and tracking.
Use Cases
B2B contact and company datasales intelligencelead generationsales engagementgo-to-market strategyrecruitingmarketing intelligence
Pros & Cons
Pros
- One of the largest and most comprehensive B2B databases.
- High data accuracy with direct dial phone numbers.
- Integrated sales engagement and intent data tools.
- Robust CRM and marketing automation integrations.
- Offers a wide range of solutions for sales, marketing, and recruiting.
Cons
- Considered a premium solution, often with a higher price point.
- Can have a steeper learning curve due to its extensive features.
- Pricing is not transparently listed online, requiring contact with sales.
Pricing
Plans: ZoomInfo offers various tailored packages, including:
SalesOS: For sales teams focused on prospecting and engagement
MarketingOS: For marketing teams focused on audience targeting and campaign execution
TalentOS: For recruiters focused on candidate sourcing
OperationsOS: For data management and enrichment
Pricing Model: Custom (Contact Sales)
Pricing is not publicly disclosed and is determined based on specific needs, number of users, data volume, and feature requirements
Typically billed annually
Usage Limits: Based on "credits" or "exports" which are negotiated during the sales process
Free Trial: Often offers personalized demos and pilot programs rather than a standard free trial
Refund Policy: Not publicly stated; typically part of a negotiated contract
Notes: Requires contacting sales for a custom quote.
FAQs