Front
Front is a customer communication platform that unifies emails, chat, and social media into a single collaborative inbox for teams.
Price: Premium
Description
Front transforms how teams manage customer communication by centralizing all channels—email, chat, social media, SMS—into one shared inbox. It's designed for customer-facing teams in support, sales, and operations to collaborate on messages, manage workflows, and deliver personalized experiences at scale. Unlike traditional email clients or basic helpdesks, Front emphasizes team collaboration, automated routing, and deep integrations with other business tools. Its strength lies in enabling teams to work together on conversations, ensuring no customer request is missed and responses are consistent, efficient, and tailored, making it ideal for high-volume, personalized customer interactions.
How to Use
1.Connect your communication channels (e.g., shared email inboxes, social media accounts, chat widgets) to Front.
2.Invite your team members and set up roles and permissions.
3.Incoming messages appear in the shared inbox, where team members can assign, comment, and collaborate on responses.
4.Create rules and automations to route messages, apply tags, and streamline workflows.
5.Track team performance and customer satisfaction using Front's analytics.
Use Cases
Shared email inbox management for customer supportTeam collaboration on customer inquiriesSocial media customer serviceSales team communication and lead nurturingStreamlining operations communicationManaging SMS conversations with customersAutomating message routing and responsesPersonalized customer outreach at scale
Pros & Cons
Pros
- Centralizes all customer communications into one shared inbox.
- Enhances team collaboration with internal comments and assignments.
- Offers powerful automation and rule-based workflows.
- Integrates with a wide range of business applications.
- Improves response times and customer satisfaction.
Cons
- Can be expensive for smaller teams or businesses.
- Setup and configuration may require a learning curve.
- Over-reliance on automation can sometimes reduce personalization.
Pricing
Starter Plan: $59/person/month (billed annually at $49/person/month)
Minimum 2 users
Up to 2 inboxes
Email, SMS, Twitter, Facebook Messenger channels
Basic automations
Analytics
Growth Plan: $99/person/month (billed annually at $79/person/month)
Minimum 2 users
Up to 5 inboxes
Includes Starter features
Custom channels
Advanced automations
API access
Scale Plan: $129/person/month (billed annually at $99/person/month)
Minimum 5 users
Unlimited inboxes
Includes Growth features
Workload management
Advanced reporting
Integrations to CRMs
Premier Plan: Custom pricing
Minimum 25 users
Includes Scale features
Dedicated account management
Advanced security (SSO, audit logs)
Custom onboarding
Free Trial: A 7-day free trial is available for paid plans
Refund Policy: Not explicitly detailed on the public pricing page
standard SaaS cancellation terms usually apply.
FAQs