Qualtrics
Qualtrics is an experience management (XM) platform that helps organizations collect, analyze, and act on feedback across various touchpoints.
Price: Premium
Description
Qualtrics is a comprehensive software suite designed to manage and improve customer, employee, product, and brand experiences. It provides tools for creating sophisticated surveys, collecting data through multiple channels, analyzing feedback using advanced analytics and AI, and automating actions based on insights. This platform is primarily used by large enterprises, researchers, and academic institutions to understand perceptions, identify pain points, and drive strategic improvements.
Qualtrics stands out with its robust capabilities for multi-channel data collection, predictive intelligence, and integration with existing business systems, offering an end-to-end solution for experience management that goes beyond basic survey tools.
How to Use
1.Sign up for a Qualtrics account or log in to the platform.
2.Choose an experience program (e.g., Customer Experience, Employee Experience) to focus your efforts.
3.Design surveys or feedback forms using their intuitive builder and diverse question types.
4.Distribute surveys via email, web links, mobile apps, or other channels to reach your target audience.
5.Collect and analyze feedback data using Qualtrics' analytics dashboards and AI-driven insights.
6.Generate comprehensive reports, identify trends, and take action to improve experiences based on data.
Use Cases
Conducting comprehensive customer satisfaction surveys (CSAT, NPS).Measuring employee engagement and experience (EX).Gathering product feedback for development and iteration.Tracking brand health and market perception.Automating feedback collection and action workflows across an organization.
Pros & Cons
Pros
- Comprehensive platform for managing all types of experience data.
- Advanced AI and analytics for deep insights into feedback.
- Highly customizable survey design and distribution options.
- Robust reporting and action planning capabilities.
- Enterprise-grade security and compliance features.
Cons
- Can be complex to set up and fully utilize without dedicated training.
- Pricing is typically enterprise-level, making it less accessible for small businesses.
- Overwhelming feature set for users only needing basic survey functionality.
Pricing
Qualtrics does not publicly list detailed pricing for its enterprise solutions
CoreXM Platform: Contact Sales
Includes survey design, data collection, and basic analytics
CustomerXM: Contact Sales
Focuses on customer feedback, journey mapping, and NPS
EmployeeXM: Contact Sales
Tools for employee engagement, performance, and lifecycle
ProductXM: Contact Sales
For product feedback, concept testing, and market research
BrandXM: Contact Sales
Monitors brand health, reputation, and advertising effectiveness
Free trial availability: Often offers a free account for basic survey creation or a demo upon request
Refund policy: Not applicable for "Contact Sales" models; contracts are typically annual or multi-year.
FAQs