GWI
GWI provides global consumer data and insights, helping businesses understand their target audiences and market trends for strategic decision-making.
Price: Premium
Description
GWI (formerly GlobalWebIndex) is a leading audience research platform that offers comprehensive data on consumer behaviors, attitudes, and media consumption across 50+ markets. It helps marketers, strategists, and product developers gain deep insights into their target demographics, identify market opportunities, and track brand performance. Unlike traditional market research, GWI provides a standardized, always-on view of consumer trends, allowing for agile decision-making and competitive analysis. Its extensive dataset, gathered from millions of internet users, makes it a go-to resource for understanding the modern consumer landscape.
The platform is primarily aimed at enterprise-level clients, including large corporations, marketing agencies, and media companies, who require robust, global consumer intelligence to inform their marketing campaigns, product development, and overall business strategy. GWI stands out by offering a consistent methodology for data collection worldwide, ensuring comparability and depth of insight that is difficult to achieve through fragmented research efforts.
How to Use
1.Sign up for an account or request a demo from the GWI sales team.
2.Access the GWI platform and navigate to the desired data sets or create a new project.
3.Use filters and segmentation tools to define your specific target audience and explore consumer attributes.
4.Generate custom reports and dashboards based on specific consumer insights and market trends.
5.Export data for further analysis, integrate with other tools via API, or incorporate into presentations.
Use Cases
Market researchAudience segmentationCompetitive analysisBrand strategyMedia planningProduct developmentConsumer trend identification
Pros & Cons
Pros
- Extensive global consumer dataset for in-depth insights.
- Detailed psychographic and behavioral segmentation capabilities.
- Regular data updates ensuring current market trends.
- Supports competitive analysis and market opportunity identification.
- Customizable reporting and dashboard features.
Cons
- Pricing is typically for enterprise-level clients, not suitable for small businesses.
- Requires some expertise to fully leverage advanced features and datasets.
- No publicly listed self-service pricing, requiring direct contact with sales.
Pricing
Core Platform: Includes access to GWI's full dataset, segmentation tools, and reporting features
Pricing is customized based on organization size, data needs, and number of users
Add-ons: Additional modules for specific industries or advanced analytics are available at extra cost
Pricing Model: Contact Sales for a custom quote
Free Trial: Demos and tailored trials are available upon request for qualified businesses
Refund Policy: Not publicly disclosed; typically handled on a contract-by-contract basis
Usage Limits: Based on negotiated enterprise contracts, including number of users and data exports.
FAQs